Marketing

Below is a list of the publications/avenues that the Marketing Group currently interacts with as well as a few informational notes. This information is provided for transparency in the processes and also demonstrates the wide-reach our marketing efforts have. When content is submitted via the marketing form, the submitter chooses an intended audience and our group takes care of the reviewing and distribution to applicable publications.

• CFTE Weekly Happenings (WH): Email publication used to share information about events/programs available to TCC faculty & staff. Published weekly via email. Publication managed by Heather Brown, Centers for Teaching Excellence (CFTE). 
  • Text-based publication, no pictures or images used.
  • Content must be short with hyperlink, generally text is no more than a title or 1-2 short sentences.
  • Use Marketing Form to submit content for review/publication.
  • Monday 5pm deadline to be considered for publication the following week.

• CFTE Connector: Email publication used to share information about events/programs available to TCC faculty & staff in article/story form. Published monthly via email (usually close to the 1st of the month). Publication managed by Heather Brown, Centers for Teaching Excellence (CFTE). Highly visible publication to administrators.
  • Longer article/story with picture/image.
  • No more than 1,000 characters (including spaces).
  • Use Marketing Form to submit content for review/publication.
  • Submit by the 15th to be considered for following month's edition.

• This Week at TCC: Email publication used to share information about events/programs available to TCC faculty & staff in article/story form. Published monthly via bi-weekly email. Publication managed by Academic Affairs. Highly visible publication to administrators.
  • Longer article/story with horizontal picture/image.
  • No more than 1,000 characters (including spaces).
  • Use Marketing Form to submit content for review/publication.
  • Submit content as generated as publication is every-other week.

Below is a list of the publications/avenues that the Marketing Group currently interacts with as well as a few informational notes. This information is provided for transparency in the processes and also demonstrates the wide-reach our marketing efforts have. When content is submitted via the marketing form, the submitter chooses an intended audience and our group takes care of the reviewing and distribution to applicable publications.

• Axis TV: Closed-circuit TVs at each campus. Managed by Student Affairs and point of contact at each campus. For College-wide content, Kendra submits content Ronetta Singleton. For campus-specific content, each campus' LMG representative should receive approval from their Coordinator before submitting to their campus contact. LMG representatives are responsible for keeping content up to date.

• Flipboards: In-house marketing content. Does not require branding. 
  • Presentation dimensions 46.5 inches X 26 inches for horizontal presentation.
  • Sharing presentations is encouraged. Please use the marketing form to share content. 
  • Submissions will be shared with LMG members for use at other campuses as appropriate.

• In-house flyers/posters: In-house (in-library) marketing content. Does not require branding.
  • Sharing of content is encouraged. Please use the marketing form to share content. 
  • Submissions will be shared with LMG members for use at other campuses as appropriate.

• TCC Social Media: Social Media posts across different platforms used to share information about programs, resources and services from libraries & tutoring. Published continually. Publication managed by TCC Marketing Team. Highly visible publication to all audiences.
  • Short copy with link.
  • TCC Marketing reserves the right to edit content into social media post consistent with TCC branding.
  • Two weeks advance notice required.
  • Suggested to send a month of content at a time.
  •  
• Academics & So Much More Blog: Our in-house blog that lives on the Library Homepage and is featured each week in the Student Connection. Publication managed by Sydney Gordon, with contributions by librarians and staff. Audience is student-focused, but information is relevant to faculty and staff as well.
  • Use Marketing Form to submit content for review/publication.
  • Content is often cross-promoted in other publications.

• Library Website Tiles: Email ideas to Mary Hanlin.
• Library Calendar of Events: Either entered by Librarians or ask Mary Hanlin for assistance.